Ukinox Success Story

Paynet increases Ukinox's digital sales volume by 70 percent

With Paynet, Ukinox's payments have been digitalised and cash flow planning has become more efficient.

We in Paynet started in the early 2000s with the idea of 'credit card collection in the dealer channel'. Today, we are a central bank-licensed financial technology company that digitalises the financial processes of more than 20,000 businesses in various sectors.

With the solutions we offer at Paynet, we respond to the payment needs of businesses, accelerate their digital transformation, and make it easier for them to generate revenue.

How did the collaboration between Ukinox and Paynet start?

Ukinox has been competing with world giants in the field of built-in appliances and steel sinks for 25 years. Some time ago, the company decided to turn to next-generation payment solutions to respond to changing consumer behaviour and increasing digitalisation. Ukinox describes this period as follows:

'As the place of digitalisation has increased in our daily lives, our habits have also changed accordingly. New habits brought new needs, and digital life opened up new doors in many areas.

We in Ukinox decided to take the necessary steps in this world where we can now communicate, get information, and shop more easily. The topic we particularly focused on was to provide users with a secure shopping experience while providing problem-free collection. Our cooperation with Paynet began with these needs in mind. ” 

Paynet digitalises Ukinox's payments and makes cash flow planning more efficient

Paynet's solutions quickly met Ukinox's needs. Paynet eliminated Ukinox's collection risk and made the company's cash flow planning more efficient. Ukinox describes its experience with Paynet as follows:

'Paynet has been by our side all this time with its systems that allow us to manage the process soundly by quickly providing solutions to our needs. By prioritising security in our users' shopping experience, it has eliminated the risk of collection and allowed us to plan our cash flow more efficiently”

Paynet's user-friendly infrastructure made internal learning processes fast and straightforward

When we look at the areas in which Paynet has made a positive contribution to Ukinox, we see that it has increased the company's efficiency, business volume, and customer satisfaction. Ukinox shared with us the benefits of Paynet's user-friendly infrastructure and the support team that is always available:

'Paynet's user-friendly infrastructure, built in an orderly and systematic fashion, has made the learning process required by the innovation inside the company painless, fast, and comprehensible. We would also like to thank our support team colleagues, who are always available. 

We made sure that this practical system, which uses a single app rather than making POS agreements with different banks, was widely adopted by our customers. These efforts have also resulted in customer satisfaction. As a result of special agreements with our merchants, we have increased customer satisfaction by creating a 'win-win' structure.”

Paynet increase Ukinox's sales volume in digital markets by 70 percent.

Paynet's contribution to Ukinox does not stop there. Paynet increased Ukinox's sales volume in digital markets by 70 percent. Let's listen to this increase from Ukinox officials:

'The steps taken with this project, which was approved in line with long studies and strategies, quickly generated positive feedback. Our goal to increase our sales volume in digital markets, when analysed proportionally, shows us that we achieved a 70 percent increase between 2019 and 2020.”

Onur Ertürk, CSO of Paynet, shared his views on the collaboration with Ukinox:sp;

'Our collaboration with Ukinox, which is one of the most respected brands in its field and has been operating for a quarter of a century, has been growing and continuing efficiently every period since the first contact when we explained our solutions. 

It is very motivating for us to see that our work, which we started with the vision of digitalising card-based payments by gathering them on a single platform and expanding the merchant channel, is having a positive impact on product sales by responding instantly to all consumer instalment payment requests, regardless of the card brand.

Ukinox has experienced managers who have clearly defined the brand's digitalisation vision and are managing this process very well. We will continue to provide consulting services and work flat out to make our business partner's life easier and contribute to the brand's digital transformation'.